Perth International Boat Show
This brand identity is the result of a vision for the Perth International Boat Show as an event of an international standard promoting the Western Australian marine industry, as well as the region both nationally and internationally. The process included vital input from the entire events team and other stakeholders to establish a modern and flexible foundation which will be able to grow with the show throughout future years.
Logo vertical
The Logo
The logo would be used in many different situations from the biggest print signs to the smallest digital adverts. A range of layout options were produced ensuring there will always be a suitable option. Being held at the newly developed Elizabeth Quay, the main type for the logo is reminiscent of the chunky planks of wood that make up a wharf, and the detail in the middle of the "w" brings to mind a cleat to which one might secure their boat.
2017 Perth Boat Show tickets
2017 Perth Boat Show Prospectus, cover and internal pages
Show map
